Mission

To build stronger communities by partnering with brands, athletes, and organizations to inspire and affect positive change.

Learn How

Values

  • Integrity

    We value and respect the people and things around us, which guides our behavior and serves as the foundation on which we build relationships and trust.

  • Modesty

    We understand the limits of our experience and perspective which compels us to be attentive to others and take the time to understand them.

  • Passion

    We believe in what we do and that energy keeps us focused, curious and resilient while we remain persistent and relentless in pursuit of our goals.

  • Accountability

    We are responsible for our words, actions, and results, which drives a greater sense of ownership and alignment on what we are trying to achieve.

  • Creativity

    We are inspired by a way of thinking that challenges and helps us find innovative solutions and create opportunities out of problems.

  • Teamwork

    We know that our best work is not produced by individuals but through our combined experience, collaboration and supporting those around us.

Our Team

Rick Nadeau
Managing Director & Principal Consultant

Rick has 25+ years of industry-specific knowledge and a track record of driving business growth through youth programs, community engagement and fan experiences. Most recently, he was the Vice President of Social Impact and Fan Engagement at MSG Sports working on behalf of two of the most iconic brands in sports - the New York Knicks and the New York Rangers.

As a leader and key industry strategist, Rick has provided the vision and operational expertise to create and deliver hundreds of brand activations, social responsibility initiatives, community platforms, youth sports programs, fundraising campaigns, and special events.

Rick is recognized as one of professional sports' most successful youth engagement specialists. In 2016, he was integral to the planning and rollout of the Junior Knicks and Junior Rangers platforms often cited as best practices across the NHL and NBA. Rick led all key aspects, including building strategic partnerships with USA Hockey and USA Basketball, grassroots sports organizations, athletic facilities, and civic leaders. He oversaw the day-to-day marketing, operational and financial efforts, as well as the integration and activation of program sponsors. As of 2022, the platforms have grown to engage more than 200,000 kids annually across the Tri-State.

An advocate for greater diversity, equity, and inclusion in sports, Rick has helped establish and manage partnerships with dozens of government agencies, community-based organizations, and industry-related non-profits to provide scale and infrastructure for key social impact initiatives. Those partnerships have included the New York City Department of Parks & Recreation, the New York City Department of Education, the NYC Housing Authority, You Can Play, The Aspen Institute, Positive Coaching Alliance, and R.I.S.E. amongst many others.

Rick managed a collaborative effort with the PWHPA, MSG Network, NHL Network, and NBC Sports which culminated on February 28, 2021, when Madison Square Garden hosted the first women’s hockey game in the building’s history helping raise the visibility and profile for professional women’s hockey.

Over the past decade, Rick has helped raise more than $10M in support of non-profit organizations by spearheading a variety of fundraising and charitable initiatives that include casino nights, golf outings, alumni charity games, dinners, memorabilia auctions, and giving campaigns.

In addition to being actively involved in a variety of community and youth sports organizations, Rick also serves on the Board of Directors for Playworks New York/New Jersey helping kids access and experience the social, emotional, and physical benefits of play.

Rick is a graduate of the University of Massachusetts at Amherst and currently lives in Massachusetts with his wife Emily and their two daughters.

Juliana DiCenso
Associate Consultant

Juliana DiCenso is a dual master’s candidate at the University of Massachusetts Amherst, pursuing an MBA and an MS in Sport Management, with a bachelor’s degree in Sport Management from Syracuse University. She has hands-on experience in sports marketing, analytics, and operations through roles with UMass Athletics, the U.S. Olympic & Paralympic Committee, Syracuse Men’s Club Ice Hockey, and professional and collegiate sports organizations. Juliana has led game-day marketing, fan engagement initiatives, and data-driven analysis to enhance the hockey fan experience at both the collegiate and club levels. She is passionate about growing the game through strategic marketing, storytelling, and analytics-driven decision-making.

Amanda Malool
Associate Consultant

Amanda M. Malool is a 2022 graduate from Rutgers Law School in New Jersey and a 2017 graduate from the College of Charleston with a B.A. in Political Science and a minor in Leadership, Change and Social Responsibility. She currently attends the University of Massachusetts - Amherst. In May 2026 she will receive her MBA and MS in Sports Management as a recipient of the WISE McCormack Scholar Award. Amanda worked for seven years with the New Jersey Devils Game Day and Promotions teams and has published an article focused on pay inequity in professional sports in the University of New Hampshire Sports Law Review. She has a strong interest in combining her legal and business knowledge with her passion for social change, equity, and positive impact within the sports industry.